New products for beautiful skin

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THE key to beautiful skin lies in a good product with ingredients that are good for the user.

To this end, The Mentholatum Co, USA, and Rohto Pharmaceutical Co. Japan, have jointly researched and developed a skincare range that brings beauty back to basics — Perfect, Simple and Confident. Hada Labo uses only pure ingredients that are beneficial to the skin, with no unnecessary additives, and is manufactured according to strict pharmaceutical standards.

Following its successful launch in Japan, Hada Labo has now arrived on our shores so Malaysian women can experience the high quality and safe skincare products.

Speaking at the media launch of the new products, Rohto-Mentholatum Malaysia sales and marketing director Lim Mei Yuen said, “Using technology developed through the manufacture of drugs, Hada Labo products are produced in a pharmaceutical manufacturing environment — under strict GMP (Goods Manufacturing Practice) guidelines to ensure Quality, Reliability and Effectiveness in our products.

Pure: Hada Labo products are available exlusively at Guardian pharmacies.

“From the selection of raw materials to the manufacturing processes and product quality control, we strive to ensure compliance with pharmaceutical grade standards of quality”.

Hada Labo uses the finest, purest and highly effective ingredients to provide users with the ultimate result of beautiful skin.

Inspired by traditional Japanese beauty wisdom, Hada Labo adopts a “no more, no less” philosophy in the formulation of its products for the “perfect” ingredients ratio to give optimal results. Only essential ingredients that are beneficial to the skin are used; unnecessary additives, colorant, fragrance and mineral oil that will burden the skin are omitted.

Hada Labo has three different product ranges to meet different consumer needs.

Each range is referred to by its key ingredient so that consumers will know exactly what they are buying into and what it does for their skin.

The Hada Labo AHA/BHA series is inspired by the smoothness and delicateness of an unshelled egg. This “eggquisite” range contains Alpha Hydroxy Acid and Beta Hydroxy Acid to gently exfoliate and refine skin texture for visibly clear, smooth and radiant skin.

The Hada Labo Arbutin Whitening series is designed to fulfil the desire for white and perfect skin. It contains Arbutin, an extract from the bearberry plant that is natural, safe and has effective whitening properties. It helps to brighten the complexion for visibly fair and radiant skin.

The signature range is the Hada Labo Super Hyaluronic Acid Moisturizing series, which provides long-lasting hydration and nourishment for the skin for smooth, radiant and crystal-clear skin.

The key ingredient, Super Hyaluronic Acid, has twice the moisture retention capacity of Hyaluronic Acid (one gram of Hyaluronic Acid can hold up to six litres of water), so critical moisture to the skin is effectively replenished. It also has the ability to mimic the skin’s natural moisturising ability to enhance water retention of the epidermis.

First launched in Japan in 2004, the brand’s star product, Super Hyaluronic Acid Moisturizing Lotion, is ranked as the top face lotion in Japan, with a bottle sold every four seconds! This product replenishes and locks in moisture for complete hydration of the skin, thus making skin feel softer and more supple.

Hada Labo skincare products are priced between RM16.90 and RM59.90 and are available exclusively at Guardian pharmacies.