Academy for mechanics

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LUBRICANTS specialist Castrol has unveiled its plans to set up a Castrol Mechanic Academy in Kuala Lumpur.

It is part of the company’s two-month campaign to engage and reward its trade partners by improving the levels of service provided by mechanics in the automotive industry.

This B2B initiative is also part of Castrol’s ongoing World Cup 2010 marketing campaign that kicked off in July 2009.

Castrol Mechanic Academy, the first of its kind in Malaysia, has been designed with the help of automotive industry experts specially for mechanics working at independent workshops as well as Castrol Auto Service centres.

A one-day workshop to be held on Dec 13 will focus on the latest trends and developments in modern automotive technology (engine, gearbox, ABS, hybrid technology), the role of lubricants in high performance engines and Castrol products.

Come for the workshop: Castrol regional marketing manager (workshop and OEM) Roy Philips (third from left) and Ng flanked by the Castrol girls after the launch of the two-month campaign

At the workshop, participants will go through theory and practical sessions.

The practical session will also serve as the shortlist for entry into the Castrol Mechanic Idol.

The Castrol Mechanic Idol final will take place at the Castrol Mechanic Academy Graduation Gala Dinner for all participants, their families and the workshop owners later in the evening on the same day.

The dinner event will also see the best-performing participant crowned the Castrol Mechanic Idol and awarded with a trophy, all-expenses paid holiday and professional tool kit set worth RM7,000.

Speaking at the launch Castrol Malaysia and Singapore marketing director Mark Ng said that that a professional mechanic was like a professional footballer; with the help of analysis, technology and innovation, both will be able to improve their skills.

For further information on Castrol and their extensive range of automotive lubricants as well as their trusted network of Castrol Auto Service workshops, please visit www.castrol.com/my