METALWORK industry pioneer C. S. Alloy Design (M) Sdn Bhd, better known as CSA, recently launched a new range of product called Neutralistic which is a new concept of gates that embraces the green theme at the Homedec (Home Decoration Exhibition) held at the Kuala Lumpur Convention Centre recently.
The design emphasises on neutral colours and blends simple forms to create a sense of harmony with its environment.
During the launch, CSA also introduced television personality Xandria Ooi as the ambassador for its products.
At the launch, Ooi said she was proud to be selected to represent the company.
Immaculate design: (From left) C.S. Alloy Design creative director Glen Wong, Ooi and C.S. Alloy Design CEO Paul Lee. “They are not just the leader in the metalwork industry but when they say they are going green, they mean it and they execute it,’’ she said.
“For instance, apart from using recycled materials for their gates and grilles, CSA pledges to buy back any of the Neutralistic gates from customers at 20% of their purchase price. By doing so, they are creating awareness and sending a message to the public to help preserve the environment; and that’s what I admire about the company,’’ added Ooi.
Among the designs that were launched were Neutralistic Triangle, Neutralistic Ellipse and Neutralistic Retrosquare.
The designs are composed by highlighting the basics in shapes as well as the use of neutral colours.
The basic shapes such as Triangle, Square, Circle or even Hexagon will be used as the main elements in design while various selection of neutral colour scheme is applied to make the most ‘neutralistic’ gate.
Established in 1991, CSA provides professional design service and after-sales services as well.
The company is the first in Malaysia to introduce its design concept called Cubicmetal which has three-dimensional designs.
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