Diamond company features a new international brand collection

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DEGEM Group recently announced its partnership with Forevermark, a brand which is part of the De Beers group of companies.

Under this partnership, DeGem and Diamond & Platinum became the only authorised Forevermark Jewellers in Malaysia.

The companies are household names in quality jewellery and innovative designs and are confident that Forevermark will be an exceptional addition to their portfolio of products.

“We feel very privileged to have been chosen to work with a brand as prestigious as Forevermark and this partnership will definitely propel our growth and expansion plans forward. Now, we can offer customers a more unique products and experience,” said DeGem chief executive officer Stephen Choong.

Wonderful models: (From left) Lo, Yasmin and Teoh donning the Millemoi diamond collection.

“Forevermark has received outstanding success in growing markets such as China, Hong Kong and India, and we believe the brand will be just as successful in Malaysia,” said Forevermark head of Licensee Markets Janet Sussens.

“We see the industry diversifying and maturing. Customers are looking for more beyond price, and this product is able to offer a promise of quality and assurance, along with a heritage in the diamond industry beyond 120 years,” she said.

Every Forevermark diamond is inscribed with a brand signature and a unique identification number.

Each offers a promise over and above the traditional 4C’s – a promise that not only gives assurances of quality, but also assurances of integrity – every diamond has been responsibly sourced and has been nurtured at every step of its journey.

Beautiful gems: Showcasing Forevermark diamonds.

Forevermark has dressed top celebrities around the world at major red carpet events, and was proud to have local beauties Hannah Lo, Lina Teoh and Datuk Yasmin Yusuff don some exquisite jewellery designs at the launch.

Members of the media present were one of the first in South-East Asia to view an exclusive film The Journey, documenting the diamonds’ journey from mine to its new owner.

They also had the opportunity to try on the latest collection, Millemoi, scheduled for worldwide launch this month.

Choong added that the partnership was synergistic with its overall plan to better their position and performance in the market, and would elevate its status and reputation.

Forevermark is now available at all DeGem outlets and selected Diamond & Platinum outlets.