Customer-oriented hypermarket

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SHOPPERS can look forward to a customer-oriented hypermarket with the recently launched Carrefour Bandar Tun Hussein Onn (THO), Cheras.

What sets it apart from other hypermarkets is that 56 residents within the 5km radius of the hypermarket were roped in to give their input for the design.

Early birds: Shoppers queued up as early as 7am for the grand opening to avoid missing out on the promotions.

At the press conference, Carrefour Malaysia-Singapore CEO Guillaume de Colonges said that a focus group representing eight categories of customers underwent seven days of surveying for the panel to understand specific preferences and shopping behaviours.

“Our strength is the ability to adapt to each category of customers. We are confident that this store will delight our customers as it is tailored to their requests.

“The aisles are wider, designed for extra comfort and manoeuvring of trolleys. It is the first of such concept in Malaysia,” he said.

On pricing, he said, “We maintain good prices and the quality of goods to ensure that customers come back.”

Regional director Mathavan Arjunan said the uniqueness of the Bandar THO outlet lies in its modernity and the layout of merchandise.

“From the feedback from customers, we placed the baby milk powder, diapers, and baby clothing next to each other, as opposed to having the milk powder placed in the food section. We are moving towards customer satisfaction,” he said.

Good start: (from left) Carrefour HR director Fauzi Hassan, senior adviser Datuk Seri Aziz Shamsuddin, Mathavan, de Colonges, Melati Ehsan Holdings Bhd managing director Tan Sri Yap Suan Chee, and Carrefour merchandising director Laurent Piazza at the launch.

Young parents Elaine Cheng’s and Simon Leong’s wish came true, “It will be good if we can buy all the baby products at the same area so that we don’t forget anything.”

Carrefour Malaysia’s marketing and communications director Low Ngai Yuen added that the hypermarket employed best practices in the effort to provide better service.

Customers came as early as 7am to avoid missing out on the promotions and the limited goodie bags that were offered in conjunction with the grand opening.

A lion dance troupe kick-started the grand opening and balloons were distributed to the children.

The 976 parking lots provided at the Carrefour Bandar THO were fully used on the day of the grand opening.