Help for needy children via sale of toys

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THE annual global IKEA Soft Toy Campaign is back! Until Dec 24, every soft toy or chicken nuggets kid’s meal you buy at the IKEA store will equate to a 1 Euro (approximately RM4.25) donation by the IKEA Foundation to UNICEF & Save The Children for kids in need to have quality education.

This year, IKEA is aiming the campaign to be more meaningful and closer to our community and IKEA wants its customers to get involve.

In additional to the annual global campaign, local charitable initiative is supported where IKEA customers have a chance to give twice by donating their purchased IKEA soft toy to underprivileged children in Malaysia. Customers can drop off their purchased IKEA soft toys into the bin at Exchange & Returns counter in the IKEA store for it to be donated.

Big group: Yeong helping the children from the welfare homes select their toys.

“What better way to spend the school holidays than getting involved in this year’s give twice IKEA Soft Toy campaign, where you can make a personal contribution to help more children go to school and also to give twice by donating the soft toy to provide many underprivileged children in our community with a memorable holiday gift,” said deputy Regional Marketing Manager of IKEA, Yeong Tze Kuen,

“We have so far identified three homes which will be getting these toys, and we will distribute the toys to them after the campaign ends. The homes are Shelter Home, Baitul Fiqh and Lighthouse Children Welfare Home. Depending on the response of the soft toy donation, we will then look for more homes to receive the donated toys.”

The children from these three homes were invited to the IKEA store for an early Swedish Xmas Party.

The children from the age of 3 to 14 were treated to an array of exciting activities, from decorating of their own photo frames for the personalised photo with Santa Claus, storytelling sessions using this year’s soft toy range, caroling, fun clowns, to delicious breakfast, lunch and the children chose one of their many Xmas presents; any soft toys at the Children’s department.

“It’s heartwarming to know hopefully, hundreds of plush, cuddly and adorable soft toys will soon be in the welcoming arms of underprivileged children in our community, thanks to the kindness of our customers who wants to give twice in this year’s IKEA Soft Toy Campaign.

“The best gift you can give a child is the gift of an education. And educating all our children is a top priority.

“This school holiday, we hope our customers will pick the present that gives millions of children the joy of education. Plush and cuddly IKEA soft toys are clearly the gift that gives back”, said store manager of IKEA Damansara, Roszalena Mashurdin .