In conjunction with World Car Free Day which falls tomorrow, Syarikat Prasarana Negara Berhad (Prasarana), the operator of the light rail transit (LRT) and monorail systems in the Klang Valley, wants Kuala Lumpur residents to take public transport or cycle to its stations.
Prasarana chairman Tan Sri Ismail Adam said the company was embarking on a campaign to create awareness and encourage people to use public transport.
The campaign called Less Car, Less Pollution will run from Sept 22 to Sept 22 next year.
Prasarana will be distributing coupons throughout the year whereby commuters can redeem tickets for a free ride to entice people to use their rail systems and save the environment in the process. A total of 150,000 coupons will be distributed tomorrow.
Ready to start: Ismail Adam putting a sticker on the windscreen of a car at the Bangsar LRT station to mark the launch. “People can also cycle from their homes to the LRT station. We have allocated a place for them to store their bicycles at 17 LRT stations,’’ he said, adding that Prasarana also allows those using foldable bicycles, to bring them onboard the LRT and monorail coaches during non-peak hours.
In conjunction with the campaign, the company also launched the Spot The Sticker Contest whereby cars displaying the stickers will win Rapidpass worth RM100. The contest will also run for a year.
Discounts on LRT fares as well as an ongoing promotion with various non-governmental organisations and environmental groups will also be carried out to promote the campaign.
The World Car-Free Day campaign is a global movement which began in 1997. This is the first time Malaysia is observing it.
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