F&N Big Fun Fest aiming to assemble the biggest dance mob

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F&N is back with the F&N Big Fun Fest 2011. The Big Fun Fest, held for the second year running, aims to assemble the biggest dance mob in Malaysia this year.

To get Malaysians into the groove and help everyone perfect their moves for the dance mob, the F&N Big Fun Fest has introduced the first augmented reality screen in the heart of the city which will air the moves to what could be the biggest dance mob to rock the streets of Kuala Lumpur.

The screen, placed strategically at the intersection between Jalan Bukit Bintang and Jalan Sultan Ismail will allow passers-by to experience and interact with the augmented reality dancers in a specially choreographed F&N dance to be performed by a dance mob during the F&N Big Fun Fest 2011 on Sept 24 at the site.

Augmented reality (AR) refers to a live direct or an indirect view of a physical, real-world environment that contains elements augmented by computer-generated sensory input, such as sound or graphics. As a result, the technology enhances one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one.

Popular movement: F&N Big Fun Fest 2011 will assemble the biggest dance mob in Malaysia.

“This is really different, a whole new level of reality. With the introduction of augmented reality, the fun level is just so much bigger and better. Spreading cheer has always been at the core of F&N. By bringing in the country’s first big screen augmented reality, we aim to even spread more cheer to our consumers.

“Unlike conventional media, this specially created augmented reality screen will allow our consumers to truly interact and experience the contagious fun that the brand brings,” said F&N Malaysia brand marketing assistant general manager Jenny Wong.

“We want everyone in the Bukit Bintang area walking past the screen to learn the dance steps and join us in creating the biggest dance mob the city has ever seen,” she added.

The screen is switched on from noon to 4pm and from 6pm to 10pm, Friday to Sunday till Sept 24 for passers-by to experience augmented reality.

The F&N Big Fun Fest was a great hit with KL-ites last year, culminating with more than 20,000 people gathering to form Malaysia’s first human smiley.