Carlsberg Malaysia to highlight its beer, wine and spirits at MIGF

What say you on the issue below?

CARLSBERG Malaysia announced its participation at the 11th edition of the Malaysia International Gourmet Festival (MIGF) by presenting a portfolio of international premium beers, wine and spirits.

Complementing this year’s festival theme — It’s raining chefs!, the brewer presents the best selection of beer, wine and spirits brands as the ideal companion for gourmet diners who indulge in ‘specially-paired’ beer and wine dining experience.

Carlsberg Malaysia offers seven of the world’s top international beer brands. The brewer has been active in promoting the local F&B industry and had supported past MIGF events as “beer sponsor”.

At the MIGF 2006, Carlsberg Malaysia featured the exclusive Jacobsen specialty beer collection namely the Jacobsen Bramley Wit and Jacobsen Saaz Blonde, whilst in 2008, Carlsberg Gold, a specially brewed beer in conjunction with the Carlsberg’s 160th anniversary, was presented as the official beer.

Cheers!: Chefs enjoying their glass of Kronenbourg 1664.

For the festival this year, Carlsberg Malaysia is presenting its latest introduction – Kronenbourg 1664, the No.1 super premium beer brand in France, and its extension Kronenbourg Blanc as “beer sponsor”; and complemented by imported beers from Belgium Leffe Brune, Asahi Super Dry, the No.1 imported beer brand in Japan Savanna Dry Cider imported from South Africa, and the No.1 distributed ice wine in Global Travel Retails from Canada Inniskillin ice wine at the 28 participating top-notch restaurants throughout the month-long festival in October.

To celebrate the annual festival with local gourmet foodies and tourists, Carlsberg Malaysia is partnering selected concept restaurants to carry out special promotions that offer unique food and beer pairing menu and creative gourmet experience with beer. To attract more local foodies to support the festival, a consumer contest will be conducted via Kronenbourg 1664 (Malaysia)’s Facebook that enables lucky winners to attend the Style Rocks! party that will be held at the Euphoria Ministry of Sound, Sunway, an exclusive dinning with Malaysian celebrities and/or beer cooking master class with celebrity chef.

Details of the contest will be announced in conjunction with the MIGF Gala Launch at the Grand Ballroom, Sunway Resort Hotel & Spa on Sept 29.