WHILE food is usually the attention-grabbing factor at Ramadan bazaars, this year, we are taking a look at the people who work so hard at bringing you the delicious dishes.
Serving up the buka puasa fare could be the guy that you just saw on stage last night at a hip-hop gig, MC Caprice.
Caprice, 22, is among a growing number of young entrepreneurs who are capitalising on their family’s delicious recipes and turning it into profitable businesses.
Popular: Caprice showing his signature dish, Sambal Tempoyak Ikan Bilis, which has been selling like hot cakes. Armed with modern marketing strategies, the youngsters try their best to make their stall as outstanding as possible in a sea of other stalls at the same bazaar.
At Caprice’s stall, the catchy tagline My Mom Made This is prominently displayed in splashes of yellow tones to grab attention.
“I own a production company and we just came about this creative way of promoting the food, which are my friend’s mum’s recipes,” the popular local rap artiste said.
Caprice & Family presents Recipe Kampung is the name of his stall and it features traditional Malay delicacies from across the country including Sambal Tempoyak Ikan Bilis from Pahang, Daging Salai Lemak from Negri Sembilan and Rendang Ayam Serai from Perak.
“The sambal tempoyak ikan bilis is one of the most popular dishes and it has been selling like hot cakes every day. We make about 400 cans each day,” he explained.
There are currently two Recipe Kampung stalls, one in Taman Tun Dr Ismail and another in Bangsar but these Ramadan bazaar stalls are only a prelude to Caprice’s bigger plans.
“This is sort of like a testing ground for us to see how receptive the market is to our food because we are thinking of opening a restaurant of the same theme and cuisine. It will be affordably priced with a focus on traditional Malay food,” he said.
The restaurant is just another enterprising venture under the youngster’s belt as he is already making a name for himself in the local entertainment and music production industry and gaining fame through his Youtube channel, www.youtube.com/capricetv.
Amir: ‘My father has always taught me to be a responsible person.’ At the Shah Alam Stadium’s bazaar, Muhammad Amir Putra takes charge of two stalls selling a popular buka puasa treat, roti jala and chicken curry.
The 18-year-old boy has been in the food business for about a year running the DSDN Catering business with his mother while juggling his tertiary education.
“Running a food business has always been my late father’s dream, so my mother and I decided to fulfill his wishes and went on to start the catering business which he was planning before he passed away,” Amir explained.
Currently pursuing a degree in business, he finds time in between studies to run the restaurant in Kelana Jaya which serves international cuisine from Japanese to local food.
“My father has always taught me to be a responsible person and this lesson has been very valuable ever since my mom and I took on this business because it helps me focus on the important things,” he said.
The roti jala stall at the bazaar has received tremendous response and Amir is selling out his dishes within the first two hours.
“Things have not always been easy but I’m grateful that I have been able to overcome it and after a year, things are now picking up and I have gotten into the momentum of things,” the youngster said.
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