Sweet returns from wild honey

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CASHING in on the niche market and going by word of mouth as the main marketing strategy, HealthLand Enterprise is marketing pure wild honey.

Harvested from the deep jungles in Kuantan, Pahang, the company is producing between 2,000 and 3,000 bottles of honey per month.

HealthLand marketing director Ching Ni Ong said the company had also conducted lab tests to prove that the honey was different from the commercial product as it was free from antibiotics and pollutants.

“The tests are to certify the quality of the honey, which is real wild honey,” she said, adding that the company was registered last year but the product has been around for 10 years.

Potent stuff: The Malaysia WIld Honey is 100% pure honey harvested from jungles in Kuantan.

It was discovered in Kuantan when some of the company’s share-holders saw orang asli selling honey while driving past a forested area.

Ching said the popularity of the honey had passed through word of mouth as those who had tasted it, would come back for more or recommend it to others.

Honey is good to treat various health conditions ranging from asthma, cold and cough to constipation. It is also used in medicinal concoctions and in food preparation.

The products are nicely packed, and are also reasonably priced. HealthLand’s honey has penetrated into the international market. Currently, it is being exported to Singapore and Japan will be next.

Locally, it can be found at all Kiara Marts in Mont Kiara, Suan Son Cake Shop in Bangsar and the Nature’s Vegetarian restaurants both in Bangsar and Mont Kiara.

Ching said even though 72% of Malaysia was covered with forest, the country was still importing honey from other countries.

“Pahang has a huge forest area, and we will continue to source our honey from there as we have currently no intention of looking for honey elsewhere,” she added.

Ching also encouraged customers who liked a certain honey harvest to buy more bottles of it as honey flavour was very much dependent on the weather and season.

“Real wild honey would not have a consistent flavour because it varies with the season. Certain seasons will have certain plants and that influences the honey.

“Weather also plays its part. Honey collected during the rainy season can be different from the sunny season,” explained Ching, adding that honey tasted better with time and had no expiry date.