Vibrant and sleek luggage

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NOW you can travel in style with American Tourister’s latest collection of luggage — Cube Alfa, following the launch of their new integrated marketing campaign with the tagline “The World is Calling” at Pavilion Kuala Lumpur recently.

The Cube Alfa luggage comes in vibrant and special edition colours, namely gun metal, red, lime green, blue and orange.

TV host and emcee Daphne Iking graced the event as the host. Also present were Samsonite South-East Asia vice president Frantz Braha, Samsonite general manager P. Mohan and Samsonite South-East Asia director of marketing Satish Peerubandi.

Time to travel: Braha (fifth left) together with Mohan (fourth left) and Satish at the launch of Cube Alfa.

“We not only want our consumers to experience the joy and excitement of using American Tourister luggage, but to do so with style. The beauty and appeal of American Tourister is vividly captured in this new ad campaign — a combination of durability, comfort and style for the fashionable and spirited young,” said Braha.

Comprising print, broadcast, online and outdoor displays, the month-long advertising campaign kicked off this month.

The campaign also encompasses an outdoor advertising component at Pavilion KL as well as mobilising a new targeted out-of-home platform — a mobile truck billboard advertising which will ply around the central shopping district belt in Kuala Lumpur, delivering the campaign to a mass audience in an effective highly visible street level type venue.

To further increase the awareness of the brand among the young and fashionable globetrotters, American Tourister will also be launching “The World Is Calling” Facebook page.

Malaysian fans of American Tourister will have opportunities to interact with the brand on a more personal level at www.facebook.com/MYamericantourister

In celebration of the new campaign launch, American Tourister is running a special contest. A 4D/3N holiday for two to Australia’s Gold Coast is up for grabs.

To enter the contest, you will need to spend a minimum of RM300 on any American Tourister product between Nov 11 and Dec 11.

Any purchase of the latest American Tourister Cube Alfa pieces instantly doubles your chances for the grand prize.

Constructed using 100% polycarbonate, the Cube Alfa, has a sleek glossy finish which promises to be sturdy and yet lightweight at the same time.