Saturday, November 12, 2011

Nike City 10K to motivate and inspire others through running

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GOING into its second year, the Nike City 10K run pays homage to runners and aims to connect Kuala Lumpur running community further by celebrating the concept of “We Run”.

The concept is all connecting, motivating and inspiring each other through running.

Set for Nov 27 at Padang Merbok, in Jalan Parlimen, the event aims to attract 10,000 runners through an exciting route that has landmarks such as the Masjid Negara, KTM Railways Station, Little India and the Parliment.

The race this year is part of the Nike We Run City 10K races which are happening in multiple cities such as Seoul (South Korea), Monterrey (Mexico) and Santiago (Chile) that promise a unique experience combining running and music.

Listen up: Yeoh addressing the audience during the launch.

The 10,000 runners from Kuala Lumpur will be part of the 150,000 runners from the cities across continents to run in the event.

Nike Malaysia country marketing manager Joan Yeoh said the event attracted 8,000 runners last year with 63% being youths under 25 years old.

She added the run was to encourage more young runners and to promote running as a culture here.

“We all have experienced that point in our run when that extra step or mile is a little harder.

“But we feel that adrenaline kicks in and we visually register another runner keeping pace or passing us on our running route and once conquered, we feel better motivated and more in tune with ourselves and other runners,” she said during the launch at the Nike store at The Curve in Petaling Jaya.

All together now: The group of guests and members of the media go jogging around The Curve during the launch.

To amplify Nike’s commitment in supporting youths in the sports development area, proceeds from the run will go towards the Asian Youth Ambassadors (AYA), which is a youth development non-profit organisation.

The money will be used for AYA’s new sports programme in Kampung Muhibbah in Kuala Lumpur.

Registration for the run starts on Sept 30 at www,, while registration at schools will begin on Oct 3.

In the spirit of We Run, Nike also will launch the Run Buddy Run Nike+ Challenge to celebrate the motivational aspect of running with a buddy. It takes on the idea of run clubs, training groups and community to broaden the appeal of physical running into the virtual world.

The challenge will see pairs of run buddies race it out to win VIP Race Day experience at the We Run KL 10K event, and other Nike prizes.

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