A new line of teen-inspire wear to hit stores

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ADIDAS is set to blaze the horizon in bold, clashing fun colours and dynamic patterns with the launch of its latest fashion-forward label NEO.

The teen-inspired line features a multitude of colours, styles and designs suited for today’s fashionable youth while still maintaining the brand’s original inspiration in sports fashion.

Cool moves: Clothes for youths on t he move.

The adidas NEO is targeted at teenagers who are into pop culture and marking trends in fashion, from influences in pop culture and through friends.

The new line under adidas is part of the adidas Sport Style Division – home to adidas Originals, Y-3 and SLVR. Each of these collections represents a different aspect of fashion and the adidas NEO Label is inspired by the latest mainstream trends seen in today’s trendy upbeat generation.

Togeth erness: adidas Neo comes in dymanic patterns and colours.

The adidas NEO label first debuted in the US and China in July 2008 and has since expanded to most European countries and the rest of Asia.

This season the adidas NEO label reinvents wardrobe staples with a collection that fuses sports and style, creating casual head-to-toe looks for young, stylish consumers with an assortment that inspires individuality and self-expression.