GETHA recently unveiled its flagship sleep therapy centre along Jalan Universiti in Petaling Jaya.
The 6,000 sq ft double-storey store is currently the largest for Getha.
Getha Bedding Sdn Bhd chief executive officer Vincent K.L. Tan said the idea behind this store was derived from the increasing demand of customers who place importance on their sleeping needs.
Local source: Actress, TV host and emcee Chermaine Poo making herself at home on the “Designer O Bed” which uses Malaysian latex. “The sleep therapy centre established four years ago was to introduce therapeutic sleep ambience to Malaysian consumers.
“It has been a success, not only did we set a mark locally, international customers were amazed with the concept and that, eventually allowed us to venture into the international market,” he said at the centre’s launch which was attended by 200 of Getha’s business partners, socialites and celebrities.
Tan said the centre emulated the privacy and soothing ambience of a bedroom to further enhance customers’ experience.
“We also have trained consultants to educate customers on the importance of having good quality latex in their mattress as well as assisting them in seeking the right size, style and firmness for their new mattress to give them a good night’s sleep,” he said.
Open for business: United Overseas Banks Malaysia chief executive officer Chan Kok Seong, Tan, Weifong Industries Sdn Bhd chairman Tan Yok Chin, Getha Bedding Yong Mei Tsin and Malaysia Rubber Board director-general Datuk Dr Salmiah Ahmad at the launch of Getha’s sleep therapy centre. “All of our Getha mattresses as well as sleeping and bedding accessories are manufactured using high quality Malay-sian natural latex which makes it more elastic and expensive,” he said.
Getha recently received the Commodity Industry Malaysia Award 2011 under the best brand development category beating nine other nominated industries such as palm oil, biofuel, timber and cocoa.
No comments:
Post a Comment