Local celebrity chefs have prepared a range of new dishes that are nutritious, halal and ready to serve.
The four celebrity chefs (from left) Chef Florence Tan, Chef Datuk Ismail, Chef Liza and Chef Zam with their signature dishes.
Chef Liza, Chef Florence Tan, Chef Datuk Ismail and Chef Zam have come up with 14 choices which cover Western, Malay, Nyonya and other Asian cuisines.
Produced by myChef under its Signature Series, these meals will be made available at major supermarkets in the Klang Valley.
The meals are, namely, Cape Malay Curry, Chicken Spaghettini and Beef Stroganoff by Chef Zam; Beef Keema Masala, Mughlai Chicken Biryani and Chicken Makhani by Chef Liza; Gulai Udang Serai, Semur Daging Betawi and Ayam Kalio by Chef Ismail; and Ikan Gerang Assam, Kari Ayam Nyonya and Ayam Pongteh by Chef Florence Tan.
Flavor Innovation chief executive officer, Mohd Fairuz Abdullah, said the dishes were a testament to simple as well as healthy ready-to-serve meals.
"We believe in spreading the goodness of the freshest natural ingredients that give our customers a wholesome and healthy experience," said Fairuz.
"This is a good selection, especially for working parents as they would be able to spend more quality time with the family, away from the kitchen, with these meals."
Fairuz said the myChef range also comes with "traffic lights colour code" at the front of the pack to help consumers choose their preferred diet.
Also present at the launching were Flavor Innovation chairman Datuk Seri Effendi Norwawi and wife Datin Seri Tiara Jacquelina, and SME Corp deputy chief executive officer Mahdi Mohd Ariffin.
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