EXPRESS service provider, DHL Express launched a global advertising campaign.
The campaign has begun running in global media across 42 key markets, translated into 25 local languages and are screened over 280 TV stations.
Additionally, 360 print publications with over 1,100 insertions will spread DHL’s compelling message of offering unrivalled speed, efficiency and strong customer service.
The campaign also includes over 2.16 billion online impressions and its distinctive re-mixed soundtrack of the worldwide classic Ain’t No Mountain High Enough, will be played over 200 radio stations and can be downloaded.
Malaysia is one of the key markets in South-East Asia for the campaign.
Customers of DHL Express Malaysia were invited to one of Kuala Lumpur’s latest and most exciting rooftop venues — Teeq, Lot 10 for the launch while enjoying the view of the famous KLCC Twin Towers and the city.
DHL Express Malaysia managing director David Ng said as a logistics company operating in Malaysia for over 40 years, they possessed an in-depth knowledge and unmatched insights of the markets that they operated in.
Great emphasis are placed on improving the skill sets and service levels of employees to ensure the highest level of service.
Designed by DHL, the accreditation programme — Certified International Specialist (CIS) is one of the key programmes that helped employees understand the importance of delivering excellent service levels to meet the changing international business environment.
“We not only understand our customers and provide them with the best business solutions, but we also have the capabilities to create immediate traction and help them expand their businesses in the international markets,” said Ng.