Friday, June 25, 2010

Foundation gains from charity drive

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THE Theobroma Chocolate Lounge succeeded in raising RM20,000 for the Pride Foundation through its charity campaign recently.

Throughout the campaign, RM1 from every transaction made at all Theobroma Chocolate Lounge outlets was donated to the foundation.

The company’s executive chairman, Chi Oi Meng, said the event was a corporate social responsibility initiative to gain the public’s support in the fight against breast cancer through awareness and early detection.

For a good cause: Azrene (left) and Chi at the cheque presentation ceremony recently.

Foundation chairman, Datin Azrene Abdullah, said the contributions would help support many of Pride’s activities, campaigns and initiatives to increase awareness on the illness.

“Pride appreciates continuous aid from organisations such as Theobroma Chocolate Lounge, Salina & Associates PR and the public.

“Contributions such as this will continue to support our efforts to educate women on the importance of early detection as well as improving accessibility to breast cancer treatment,” said Azrene.

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