LOCAL beauty and weight loss firm Bizzy Body and Facial First’s “Fabulous Week”, a week-long beauty and health exhibition at the Orange Concourse in Sunway Pyramid, introduced Hong Kong actress Jessica Hsuan as the regional spokesman for 2010/2011.
Bizzy Body and Facial First’s advertising and marketing campaign, featuring Hsuan, was also unveiled to the public.
Bizzy Body and Facial First chief operating officer and founder Yap Yann Fang said: “We chose Jessica Hsuan as our spokesman because of the qualities which she exudes. Her approach to life epitomises the qualities of a Real Modern Asian Woman.
Happy group: (From left) Wang, Yap, Lai, Hsuan, Amanda Wong, Marisa Sharizan and Aliza at the ceremony. “Jessica’s strong and driven personality is something that many modern Asian women can relate to and it is these qualities that we are looking for in our Bizzy Body ambassador.”
Bizzy Body and Facial First describe the “Real Modern Asian Woman” as a strong, empowered, confident, balanced and goal-oriented female of Asian descent.
The Bizzy Body third annual Ambassador Search was conducted simultaneously with the launch.
Hsuan accompanied former brand ambassador Aliza Elisabeth, to crown the 2009/2010 ambassador, Camilla Lai, a 31-year-old interior decorator.
As the newly-appointed Bizzy Body and Facial First ambassador, Lai will represent the brand locally hand in hand with Hsuan.
Judges for this year’s Bizzy Body Ambassador Search included Yap, managing director of Wyann International Wang Li, 2008/2009 Bizzy Body Ambassador Aliza Elisabeth as well as representatives from partners A Cut Above, Le Ann Maxima, Triumph, Nona, Elianto and Sunway Pyramid.
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