KUALA LUMPUR: Cupcakes and doughnuts are becoming the rage among Muslims and non-Muslims here this Ramadan.
Specialty shops selling the items have been seeing record crowds, as many people opt for this modern baked food over traditional kuih.
Cupcake Chic managing partner Joanne Ho said sales of cupcakes were on the rise.
"I cannot believe we have been enjoying such good sales. Sometimes, our cupcakes are sold out before 7pm.
"It could also be because Malays are usually more fond of sweet treats, " said the co-owner of the brand.
With the brand's Ramadan promotion, a box of cupcakes are priced at RM36, after a 25 per cent discount.
Zalina Ali, a management consultant who is a regular at the outlet, said the cupcakes were a nice change for breaking the fast.
" I will choose cupcakes over traditional kuih anytime. I hope that cheaper cupcakes are available at Ramadan bazaars," said the 23-year- old.
Krispy Kreme, owned by Berjaya Krispy Kreme Doughnuts Sdn Bhd, has also seen a good demand this Ramadan.
Its business development manager Zetty A. Rahim said that doughnuts were popular.
The doughnuts are priced from RM19.90 to RM23.90 for a dozen-and-a-half during Ramadan.
Wondermilk (M) Sdn Bhd, which sells cupcakes, has come up with "Aidilfitri Design cuppacakes" that can be pre-ordered for Hari Raya.
The co-owner of the three-year-old outlet, Ifzan Ibrahim, said they usually made 70 boxes per day, but that the order had doubled since last week.
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