Friday, November 28, 2014

A class above the rest

Tun Nadia Aminuddin faces her fears and emerges as the winner for Hot FM’s Projek Radio, writes Faisal Asyraf
PROJEK Radio, a four-week programme by Hot FM to search for a talent to join its line-up for radio DJs, announced its winner recently.
Former Nasional FM and KL FM radio announcer Tun Nadia Aminuddin, 29, triumphed as the winner. She beat five finalists on the last day of the programme, aired live on 8TV from Sri Pentas, Bandar Utama.
Tun Nadia received RM10,000 and a contract to work at Hot FM.
Syarifah Nur Farhana Syed Talib, 23, and Mohd Falyq Hikyle Mohd Fuad, 25, who are the first and second runners-up, took home RM5,000 and RM3,000 respectively.
Other finalists are Mohd Sufianuramri Abdul Rahman, 25, Puteri Nadia Muhammad Zakli, 19, and Muhammad Farid Mohd Johari, 23.
Harian Metro entertainment editor Roslen Fadzil, actress Yana Samsudin and Media Prima TV Networks chief operating officer Seelan Paul were the judges.
For the final task, finalists were required to do a 30-second mock talk for Hot FM segments, namely Hot 30, Throwbackand Sarang Kpop. They also had to answer a few questions posed by the jury. Winners were determined by votes from fans via the Hot FM website, jury and Hot FM management.
SURPRISE WIN
Nadia said that the finalists endured hectic schedules throughout the four weeks. “Today, I feel all the hard work has paid off,” she said, adding that the win marks a turning point in her life.
“Everyone must believe and work on his or her dream. Just go for it. I had to come out from my comfort zone and face my fears,” she said.
THE AUDITION
Last month, some 1,400 hopefuls auditioned for Projek Radio at PNB Darby Park Executive Suites Hotel, KL.
Only 10 were selected to participate in the programme where a contestant was eliminated per week except for the third which saw two participants booted out.
The contestants attended theory and practical classes, which covered voice control, grooming, on-air sessions and a visit to Media Prima.
Their activities were featured on Hot FM’s website,www.hotfm.com.my.
Every other day, guest artistes paid them a visit, sharing tips and words of wisdom.
Among them were composer and musician AG Coco, actors Farid Kamil and Nora Danish as well as Indonesian songstress Kris Dayanti.
“Time flew after the audition. It’s hard to imagine four weeks have passed by. The activities and tasks were interesting and we learnt valuablee lessons in the making of a radio announcer,” said Tun Nadia, who named Hot FM deejay AG as her role model.
Tun Nadia will always remember Kris’ advice to face failure as there is no short cut to success. “It has always been my dream to become a Hot FM radio announcer. This is an exciting radio station!”
Now that her dream has come true, she looks forward to being part of Hot FM’s family, whose members include Fara Fauzana, Ikhwan, Kieran, Leya, Chadand Haziq.
“My aim is to bring listeners closer to Hot FM. They are not merely listeners but friends,” said Tun Nadia, who was with KL FM for six years, with a year’s stint at Nasional FM.
She plans to spend her prize money on “a short escapade outside the city”, with a huge portion to help cover her mother’s pilgrimage to Mecca.
Meanwhile, Syarifah Nur Farhana, or Ann, is grateful for being first runner-up. A broadcast journalist at Primeworks, she admitted that the competition was tough and never thought she could even win one of the top three spots.
Should she be offered a contract with Hot FM, she plans to incorporate fashion in one of the radio segments. “Youth love fashion. By introducing a fashion segment, Hot FM will be able to garner new listeners.”
For Falyq, Projek Radio is his first major competition.
Even though he has some experience working at a private radio station, he felt nervous at the finals.
“I was sweating buckets. I am so thankful that I made it to the top three.”
Both Ann and Falyq agreed that Tun Nadia deserved the win. “She has been enthusiastic from day one. She is ever so excited about the tasks assigned by the management. She may have the experience as a radio announcer, but it’s her passion for this field that makes her a class above the rest,” added Ann.
Media Prima Radio Networks group general manager Anida Mohamad Tahrim said Tun Nadia ticked all the boxes.
“She has been consistent from the beginning and her strength lies in her delivery. Personality-wise, she is joyful and confident. She has proven her worth right till the final stage.
“Overall, the competition was tough. The other contestants were good and I’m sure all of them will be successful in the broadcasting industry, even if they are not with Hot FM.”

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