Renowned designer attends launch of flagship store

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THE new Anya Hindmarch flagship store in Suria KLCC was officially launched with a grand celebration at the Hilton Kuala Lumpur recently.

The event also marked Anya Hindmarch’s third visit to Malaysia since her last visit in 2007.

More than 500 guests dressed to the theme of “Glamorous” for an enchanting evening filled with elegance and charm.

Like a dream: The KL Hilton ballroom foyer turned into a showroom for Anya Hindmarch flagship store grand launch.

A beautiful and artistic showroom called “Anya’s World”, which was inspired by her creativity at the London Fashion Week, was specially created for the event.

It features a tall autumn tree, a self-playing grand piano and white sofas with a touch of gold reflective display to showcase her Autumn/Winter 2011 collection.

The event began with a cocktail reception at the showroom followed by a sit-down fashion show held on a 20m long runway stage — showcasing the AW2011 collection including the seasonal bag, “the Huxley”, luxurious furry winter coats and the Valorie glitter clutches carried by many British celebrities and Hollywood stars.

Keeping it simple: The classic black and snakeskin print bags for the woman who wants to make a bolder statement. Coats also by Anya Hindmarch.

Hindmarch, who is also the UK Business Ambassador and member of the British Fashion Council, was overwhelmed by the response to the event.

She showed such warmth to the Malaysian fans who wanted her to sign on the bags and take photos with them.

Anya Hindmarch Malaysia owner and managing director Soo Shea Pin addressed Hindmarch as a “special friend, a fabulous business partner and a truly inspirational woman”.