THE Malaysian Tenpin Bowling Congress (MTBC) have struck a deal with Gatorade as the official isotonic sports drink.
The deal was signed between MTBC president Datuk Dr P.S. Nathan and Permanis marketing vice-president R. Hemalatha recently.
Nathan said the tie-up was a perfect partnership between two world renowned entities.
“Malaysian bowling is of world status and so is Gatorade. The sport of bowling has indeed put Malaysia on the world map and seldom do the bowlers, be it men, women or youth, return without winning medals and our partnership with Gatorade is certainly going to enhance our winning formula.
Strong support: Nathan (fourth from left) with Hemalatha (fourth from right) with the national bowlers after the sponsorship ceremony. “Our recent success at the World Women’s Championship in Hong Kong and the Jakarta SEA Games only underlines that our success is continuous. Besides, we have a stream of new talents surfacing through our development programmes where we give equal emphasis,’’ said Nathan.
Hemalatha said Gatorade was indeed proud to be associated with a world-class bowling team.
“We are indeed honoured to be associated with a winning team and together I am confident we can bring in many more honours for Malaysia.
“We are glad to come aboard in this partnership which will benefit both parties. The Isotonic Sports drink will indeed assist the bowlers in their quest for glory as it will help replenish fluids lost during the long hours of training or competition,’’ said Hemalatha.
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