Saturday, November 21, 2009

Added fun to movie premiere

What say you on the issue below?

FANS of Hong Kong writer Ma Wing-Sheng’s comic series Fung Wan (The Storm Riders) are eagerly expecting for the premiere of the long awaited sequel to The Storm Riders film, The Storm Warriors next month.

Ten years in the making, the film directed by the Pang Brothers stars a host of Hong Kong superstars, including Aaron Kwok and Ekin Cheng in the lead roles of Cloud and Wind, as well as Simon Yam, Nicholas Tse and Charlene Choi.

In conjunction with the premiere, Eon Bank Group is sharing the excitement of fans with three contests and additional premiere ticket redemptions for holders of the GSC-Eon Bank Visa Credit Card.

The premiere will be held at GSC MidValley Mega Mall on Dec 9.

Popular: A scene from Storm Warriors

“At Eon Bank, we are aware that some of the fans of the The Storm Rider series are long time denizens of the World Wide Web.

“We are also not forgetting that the best way to channel excitement in real-time is through virtual channels including YouTube and FaceBook,” said Aaron Tan, Head of Cards and Unsecured Lending, Eon Bank.

“As such, we are using the best of Web 2.0 as part of our contest mechanics, which we believe is the first time a local bank is using such tools in reaching out to the public for a movie premiere,” he added.

Eon Bank is holding a blogger contest and two public contests.

The blogger contest, running until Nov 22 uses the Nuffnang channel, seeks to discover the most popular blogsites registered to create interest for the film.

The top five bloggers with the highest number of clicks on the The Storm Warriors banner will receive two invitations to meet the movie’s stars, including Kwok and Cheng, who will be in Malaysia; two passes to the movie premiere and a limited edition The Storm Warriors merchandise.

Of these five, the top blogger will also win the grand prize of a Samsung Jet phone worth RM1,888.

Another 25 bloggers will receive two passes to the movie premiere and The Storm Warriors merchandise. Winners will be notified on Nov 26.

For the public YouTube video contest, entrants will be required to make a short video impersonating key characters from movie.

Videos may be in Mandarin, Cantonese, Bahasa Malaysia or English. The video is required to be posted on YouTube and details of the entry are to be registered on the dedicated The Storm Warriors contest site www.gsc-eonbankcard.com.

This contest runs until Nov 30 and winners will be decided by the highest number of votes for their videos.

Voting will be done on the The Storm Warriors contest site.

Participants are encouraged to promote their entries and to collect more votes for their videos via Facebook, MSN Messenger, Yahoo! Messenger and other social networking platforms. Winners will be notified on Dec 3.

The grand prize for the public video contest will be the “Ultimate Movie Experience”, where the winning entrant and a guest will enjoy red carpet treatment with Gold Class invitations to the movie premiere; a chance to mingle with local celebrities; a Samsung Jet phone worth RM1,888 for the winner; plus movie merchandise.

The third contest is a The Storm Warriors trivia challenge on the movie contest site (www.gsc-eonbankcard.com) running until Dec 31.

Participants are required to answer three questions to stand a chance of winning a Samsung Explorer phone worth RM499 or a limited edition 8-piece The Storm Warriors mini sword replica set.

The 88th, 188th, and 288th all-correct entries will win the phone while the 388th, 488th, and 588th entries will win the mini- sword replica set.

Winners will be selected at the end of the contest period. Each person may only submit one entry.

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