60 items going cheap at hypermart

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PETALING JAYA: Some 20 entrepreneurs have teamed up with Tesco to offer lower prices for 60 items until Sept 10.

On offer include household goods and confectionary items available at 30 Tesco outlets nationwide.

Good buy: Hafsah looking at the SME products at the Tesco Mutiara in Petaling Jaya. With her is Walker (left).

The “SME Brand @ Tesco” promotion products will be prominently displayed at the prime area at the main entrance.

Tesco commercial director Jamie Walker said many local products were of high quality, but needed stronger promotion to attract customers.

“Tesco Malaysia has 1,272 suppliers of which about 60% are under SME category,” he said.

SME Corp chief executive officer Datuk Hafsah Hashim said they were targeting 40% increase in sale for local products during the Ramadan promotion.

“Through such collaboration, more local suppliers can market their products nationwide,” she added.

To join in the promotion, Hafsah said local suppliers must pass the product quality and packaging control tests set by Tesco.